Whilst many designers and fashion houses wowed us during a fantastic London fashion week there was one show which stole the limelight-Burberry. Suddenly it was back, whilst one could not have failed to notice it's revamp in the last few years...desperate to move away from the cheapened reputation of it's check Burberry had been hiring marketting experts more keenly than anyone else to help create a new image-enter Emma Watson, Otis Ferry, Alex Pettyfer but it wasn't until last week that they really won back their rightful throne and that was largely thanks to one man- King Christopher. It was Bailey's first fashion week show in his native company since he had joined the tired fashion house 8 years ago and what a hero's welcome he recieved.
A glamourous guestlist promptly illustrated the expecatations that were reserved for this show, the front row saw both Roitfield and Wintour sitting in pole position and the star studded bash put all the others to shame...even if Mandy did seem horriffically out of place surrounded by the fierry combinations of Aggy and stateside succes story Alexa Chung.
The show itself was glorious, hailed by many as a return to the old beauty of Burberry, the trench coat was revamped and reintroduced sporting puffed sleeves, shoreter hemlines, braver colours and lending the old military classic the elegance that made Burbery famous, the coat dress a tricky combo to pull off without looking tired, or like inspector gadget also floated its way down the runway to smiles and applause.
But what of the check...five or six years ago the imitation of Burberry check was bringing the fashion house to it's knees, sabotaged by hooligans, it had become the armour of footy fans and emulated images of cheap booze fuelled violence. Images that most park avenue princesses are't that keen to procure. But now its back only in snippets and whispers but its there, a little trim on a coat, the lining of a bag, as if time heals all manner of sins the check returns and even ice Queen Wintour is happy.
